Pipeline and GP Relationship CRM for LPs

GP & Pipeline Intelligence for LPs

CRM built for LPs

FundFrame CRM is built for LPs who want to centralize their manager relationships, track performance, and bring structure to their pipeline - without spending months configuring a generic CRM.

Track every GP relationship

All meeting notes, pitch decks, and documents automatically organized by manager.

Real-time pipeline

Track short- and long-term commitments, forecast dry-spells, and generate screening or pipeline reports with a single click to keep your IC and board aligned.

No Consulting Theater. Just Results.

One Week. Not One Quarter.

Most CRMs take months to configure and never quite fit how LPs actually work.
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We’ve built FundFrame CRM differently - to go live in one week, using your workflows, not perfect data.

Choose your outcomes: Pick 2-3 things you want to accomplish, for example:
- Track GP meetings and follow-ups systematically
- Build a pipeline view that matches your process
- Generate your first pipeline screening report

Configure together: We schedule a 30-minute kickoff to set up your pipeline stages, variables, and workflow

Use it for real: Over the next week, log your actual GP meetings, track follow-ups, and test the workflow

Decide: By end of week, you know if FundFrame works for how you actually operate

We'll configure FundFrame around your process - then you'll use it with real meetings happening this week, not hypothetical data.

Comparison

Why LPs Choose FundFrame CRM

Typical CRM

Generic sales CRM adapted for LPs

Multi-month configuration

Requires extensive training

Locked-in contracts

FundFrame CRM

Built specifically for LP workflows

Live in one week

Intuitive for LP teams

Try it, then decide

Manager Data

Centralize your Manager data

Track dialogues, access fund overviews and analyze performance to quickly map the market to make informed investment decisions.

Instant Manager Overview

Always have an up-to-date view of a GP and the latest performance, with automatic benchmarking

Track investors, pitch decks, and more

Have all manager information right at your fingertips

All meetings & notes in one place

Take control of your intelligence

Pipeline

Real-time pipeline overview

Manage your Pipeline

Always up to date view across stages and commitments

Track and forecast your long-term pipeline

Ensure you don't overcommit or miss top-rated funds, while staying ahead dry spells

Track all co-investments

Improve your co-investment flow to challenge GPs who offers less than expected

Screening reports

Consolidate your fund screenings and easily present them to your IC, Board or investors

Pipeline Reports

Consolidate all your pipeline into one report, generated with the click of a button

A CRM Built by an LP, Not a Sales Team

After ten years as an LP and 2,000 GP meetings, we built the CRM we always wanted — built around relationships, not revenue. FundFrame helps LPs track re-ups, meetings, and intelligence without the clutter. Every CRM rollout starts with a one-week pilot. If it doesn’t make your week easier, no problem — but most LPs don’t go back to spreadsheets after seeing it live.

Steffen Risager

Founder, FundFrame

Modern Technology

A peek at what else is inside

Mobile ready

Stay connected and manage your relationships on the go with our mobile-friendly CRM, accessible from any device.

Hassle-free setup

Enjoy the convenience of a fully functional CRM right in your browser. No lengthy setups or installations, just immediate access to all features.

User-friendly interface

The CRM features a modern, clean design that enhances user experience and reduces distractions.

Dedicated support

Extensive self-serve support in place with our support always close when there are additional questions or comments.

Customizable

Prebuilt reports are helpful, but the magic happens when reports are tailored specifically for clients’ needs

Always evolving

Alternatives never sleep. Nor do FundFrame. Benefit from a system that evolves with your needs. Regular updates and new features keep you at the forefront.